public relations campaign

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  • public relations campaign

    • 1.

      Business, I Can't Use National Media Coverage

      by ANTHONY MORA - 2008-08-11
      Don't limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner loc...
    • 2.

      The Public Relations Grand Slam

      by Anthony Mora - 2008-08-20
      One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is g...
    • 3.

      I Am Only Going to Talk About What I Want to Talk About

      by Anthony Mora - 2008-08-22
      We all have different expressions, different moods, and different topics we enjoy discussing. None of us have one-note personalities, but so many people try to launch one-note media campaigns. If you...
    • 4.

      A Major Media Hit and not Even One Phone Call?

      by Anthony Mora - 2008-09-04
      A magazine ran a story on you. You were confident that this article was going to be a big one, and you were prepared. You went so far as to add additional phone lines to handle the hundreds, maybe ev...
    • 5.

      If You Don't Run This Story, I'm Taking it to Your Competition

      by Anthony Mora - 2008-09-04
      How many people do you know that react well to threats or ultimatums? The media is no different. When pitching the press, you are trying to position yourself as a media resource or an ally, and an al...
    • 6.

      Marketing, A Major Media Hit And Not Even One Phone Call?

      by ANTHONY MORA - 2008-09-04
      To be effective in this field you have to look at the big picture. Your short-term goals may not be met by a particular article or TV spot, but it affords you new, powerful ammunition to reach yo...
    • 7.

      Marketing, If You Don't Run This Story, I'm Taking It To Your Competition

      by ANTHONY MORA - 2008-09-04
      You want the media to understand that you can help meet their needs by a href="">giving them interesting stories. You are not going to make your story more interesting to a ...
    • 8.

      Even When it Works, There's More Work

      by Anthony Mora - 2008-09-17
      Let's suppose an article has the exact effect that you're hoping for. The phones are ringing day and night. Both your business and your bank account are flourishing. Success! Now you can forget about...
    • 9.

      Effectively Working Your Media Coverage

      by Anthony Mora - 2008-09-17
      If you're creative, you can turn an initial media opportunity into ongoing press coverage.When an article is published or TV segment runs. That's not the end of it. You need to work it. Become the st...
    • 10.

      That's What Makes Media Magic

      by Anthony Mora - 2008-09-22
      What truly makes this process magical is that when you appear in the media, regardless of how big or how small the outlet, you never know who's going to see it or what opportunity is going to come yo...