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    • 1.

      Custom Chocolate Promotional Products

      by George Meszaros - 2006-12-21
      Advertising and promotion is nothing without a return on the investment and a quirky, practical and interesting promotional product is consistently proven to reach a far wider audience than any print ...
    • 2.

      Marketing to Make Your Message Stick: Promoting Your Business is the 4th P

      by Jack Robinson - 2007-01-25
      The first in a series: Marketing to make your message stickIf you saw the movie "Field of Dreams" you remember the recurring theme "if you build it they will come." In the real world, if you build it,...
    • 3.

      What the Heck are Lanyards? The Most Familiar and Unknown Promotional Products

      by Robert Palmer - 2007-02-10
      You see lanyards every day whether at the supermarket, at work, at the doctor's office, at the airport, at the mall?everywhere. If you have ever attended a trade show or convention, you are litera...
    • 4.

      The Secrets To Remarkable Promotional Gifts

      by Ryan J Bell - 2007-02-14
      When choosing a promotional gift, you need to consider three things to determine what type of gift you should be giving: your audience, your budget and your company's image.Identifying Your AudienceNo...
    • 5.

      Does Promotional Merchandise Make A Lasting Impression?

      by Praveen Samra - 2007-02-20
      There are many different types of promotional merchandise, ranging from T-shirts and badges to calendars and desktop accessories, all usually imprinted with a company's name, logo or message. The inn...
    • 6.

      Driving Traffic To Your Trade Show Booth

      by Praveen Samra - 2007-02-22
      Promotional products can play a significant part in increasing traffic to an exhibitor's trade show booth, thereby helping to maximise the company's investment in terms of time, effort and money. This...
    • 7.

      Direct Mail - Building Identity and Response Through Direct Mail

      by Rick Sheldon - 2007-04-01
      Print advertising is essential. It engenders sales. If the public has had no previous exposure to your name or company, chances are that they will probably not choose to do business with you. You m...
    • 8.

      Creating a Logo- An Important Marketing Step for Any Business

      by Rick Sheldon - 2007-04-19
      Your logo is an essential part of your overall marketing strategy. Think about major businesses. You are already familiar with and impacted by the impressions associated with their insignias: Reebo...
    • 9.

      Advertising Marketing Sourcing your promotional products

      by PRAVEEN SAMRA - 2007-04-25
      Not many companies interested in sourcing promotional products have their own in-house team of buyers with the time or experience to travel the world to find the most unusual and cost-effective pr...
    • 10.

      Get Coverage Using Promotional Bags at Trade Shows

      by Praveen Samra - 2007-04-25
      Companies exhibiting at trade shows invest a significant amount of time and money, so it is essential that they maximise this investment by getting as much coverage as possible.Promotional bags are on...