Despite the aesthetic benefits that flash can bring to a website, far more disadvantages exist when applied to the content-driven website of a professional service firm. What you typically gain in eye...
The online marketing industry is full of purported SEO experts that know very little about how search engines work or the document indexing process. What I have come to find is that these 'experts' ...
The motivation behind an email newsletter is a positive thing.It indicates a firm's understanding that knowledge transfer is a key factor in selling professional services, newly acquired knowledge nee...
It is a sad truth to face, especially when we have worked so hard on getting trained, educated, and experienced. But, most of our prospects don't really care what we do, where we got our training or d...
While budget is not a four-letter word, you'd think it was from the reactions and grumblings I get from clients as we work through their financial records, record keeping systems, and deciding how to ...
I used the word develop, not write on purpose in the title of this article. While your Operations Manual, Ops Manual, is a crucial tool in your Internal Management tool kit, you don't really write it....
Recently a new client came to me in total frustration. She had been working with another coach who had insisted she focus on offering, and aggressively marketing, only one service. Now she was out of ...
Stop wasting time looking for papers lost on your desk, running down to the office supply store for last minute printer ribbons, or working 24-7. Use these tips to get more organized, streamline your ...
Parity, Business and IT Services specialist, is warning that many businesses may have to increase contractor pay rates by up to 15 per cent, in order to avoid being hit by the current skills short...
There is a fundamental to sales, which if you know it, allows you to relax and do the job without nagging doubt that there is something unethical about selling. It's this; "The more people know what y...