As with any journey it is always a good plan to get directions and know where you are going before you start. This ensures you of knowing the fastest route and revealing where the roadblocks may be.Th...
Consumer product innovation can be either functional or emotional. It can be generated by original research or come from an idea that has been around a long time; can be implemented behind the scenes...
The following article is one of a series of articles which focus on Article Marketing, Affiliate Marketing and Internet Marketing. All of the articles are based on real experiences and research done o...
I had an experience with a product this week that was so far off base I decided write about Product Promises.A product promise is the implied commitment made to customers by a company. It embodi...
Marketing Courage - Having What It Reality TakesSure you have a great product idea and the guts to build it, but do you really have a realistic picture of what it is going to take to bring it to...
First, let me share with you a definition of marketing I found on Wikipedia: "Marketing is a societal process which discerns consumers' wants, focusing on a product or service to fulfill those wants, ...
Effective marketing of a small business service or product can be hard. Often the competition includes much larger companies with bigger budgets. So if you want to develop an effective marketing plan...
The four phases of the product lifecycle are conceive, design, realize, and service. These are the steps that you must take to manage a product from beginning to end. Now not all products have an end...
There are varied options available to promote the website and optimize the search engine. Out of the numerous choices of SEO products, it becomes very difficult to arrive at a conclusion as to which S...
First things first! If you're playing baseball (or any ball game that involves three bases and a home plate), what is the first thing on your mind as you come to the plate? Yeah, yeah... hitting t...