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    • 1.

      Using the Right Types of Advertising for Your Message

      by Robert Johnston - 2008-10-20
      " Different marketing messages work best with different kinds of advertising. Take a moment to step back and consider just how many different ways there are to market these days. All around you I th...
    • 2.

      Implementing Your Marketing

      by Lynne Saarte - 2008-10-28
      Far too often I have seen companies who put all of this time and attention into researching and designing their advertising, but when it comes time to actually implement the marketing they are not ex...
    • 3.

      Keep Your In Store Advertising Strong

      by Robert Johnston - 2008-10-30
      "The most common drive in advertising is to get people into your store. Everything you send out is done with the express purpose of increasing the foot traffic as much as possible. There is more to ad...
    • 4.

      Always Stay on Message

      by Kaye Z. Marks - 2008-10-30
      While this is going to be true for most advertising, I think those companies who decide to print posters should be particularly aware of it.You need to stay focused on your message at all times.A pos...
    • 5.

      Visual Tips for Your Templates: Posters

      by Lynne Saarte - 2008-11-05
      If you are going to set up a template than you want to be sure that you are getting all of the right visual details of it right. This will be something that you will be using for quite a while, so an...
    • 6.

      Overestimate Everything

      by karen grahams - 2008-11-07
      Marketing can be a very costly affair. Because of this you need to make sure that you don't end up spending more money than you have to. The best marketing pushes are the kind that link together a w...
    • 7.

      Combining Your Marketing

      by Colleen Davis - 2008-11-08
      I just don't understand why so many companies end up making everything so separate. The idea is focusing on one form of marketing at a time rather than figuring out ways to combine them all into a sin...
    • 8.

      Let One Advertisement Help the Others

      by charen smith - 2008-11-19
      If you want the strongest marketing campaign possible than you have to know some of the tricks to strengthen all of your marketing. The very concept of a marketing campaign has to do with combining ...
    • 9.

      Testing Your Marketing

      by karen grahams - 2008-11-28
      How much do you test your advertising before you send it out to the general public? I'm rather surprised each time I find out about various companies who don't do any kind of testing before they rele...
    • 10.

      Don't Forget About Your Brand Name

      by Colleen Davis - 2008-12-08
      Ever walked up to a really interesting poster on the wall that just grabbed your attention. The images were good, the information was overall solid, but once you were done looking at it you couldn't f...