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  • press

    • 31.

      Press Releases: Misconceptions to Avoid and Guidelines to Follow!

      by Jimmy Oakley - 2007-07-11
      Writing a press release use to scare the willies out of me but not any more. Once I finally learned exactly what a press release was and who I should aim my correspondence to, things got a whole...
    • 32.

      Is all Publicity Good Publicity?

      by Sue Currie - 2007-09-05
      The answer is…yes and no. Often it's how well the message is managed when the story hits the headlines.In May 2005 came the shocking news via worldwide media of Australian pop singer Kylie Minogue's d...
    • 33.

      An Open Letter to Associated Press

      by Patricia L Johnson - 2007-09-13
      By Patricia L Johnson and Richard E WalrathThe Associated Press article  U.N.: U.S. workers are world's most productive [1] was recently published by MSNBC and contains the following comments:"The...
    • 34.

      Link Baiting with a Press Release

      by Jerret Turner - 2007-09-15
      What is link baiting? Link baiting is narrowly focusing on a single piece of website content or feature so that others will quickly link back to that piece. The intent is to create a viral marketi...
    • 35.

      Preparing for Your First Press Release

      by Patrick Schwerdtfeger - 2007-10-23
      The media offers an incredible opportunity to anyone who knows how to take advantage of it.  For the most part, I'm talking about television, radio, newspapers and magazines.  And a little guidanc...
    • 36.

      Using Wire Services for Your Press Releases

      by Patrick Schwerdtfeger - 2007-10-28
      Public relations is an incredibly powerful tool entrepreneurs can use to build credibility and gain exposure.  By appearing in various media, consumers immediately assume you're an authority in yo...
    • 37.

      Discover Why Articles and Press Releases Don't Mix

      by Jason Pearson - 2007-11-29
      Many new marketers may wonder whether press releases orarticles are the better marketing source. The main thing to remember with these two types of marketing is thatthey are both completely differ...
    • 38.

      A Disturbing Trend in Our Society: The Lack of Trust in Our Institutions - Part 1

      by Ed Bagley - 2007-12-18
      Copyright © 2007 Ed BagleyThe lack of trust for institutions in our society may be reaching epidemic levels.This slow, eroding lack of trust has become a widespread occurrence of an undesirable p...
    • 39.

      A Disturbing Trend in Our Society: The Lack of Trust in Our Institutions - Part 2

      by Ed Bagley - 2007-12-19
      Copyright © 2007 Ed BagleyMajor corporations (big businesses) are losing the trust of consumers as well. Many score record quarterly performances on the backs of workers and then announce another...
    • 40.

      What's New With You? How to Write a Press Release

      by Kathryn Beach - 2008-04-18
      The purpose of a press release is to briefly state your case to the media so someone will want to write about you, your business, or your product. The key ingredient is proving that your story is ...