Writing a press release use to scare the willies out of me but not any more. Once I finally learned exactly what a press release was and who I should aim my correspondence to, things got a whole...
The answer is…yes and no. Often it's how well the message is managed when the story hits the headlines.In May 2005 came the shocking news via worldwide media of Australian pop singer Kylie Minogue's d...
By Patricia L Johnson and Richard E WalrathThe Associated Press article U.N.: U.S. workers are world's most productive  was recently published by MSNBC and contains the following comments:"The...
What is link baiting? Link baiting is narrowly focusing on a single piece of website content or feature so that others will quickly link back to that piece. The intent is to create a viral marketi...
The media offers an incredible opportunity to anyone who knows how to take advantage of it. For the most part, I'm talking about television, radio, newspapers and magazines. And a little guidanc...
Public relations is an incredibly powerful tool entrepreneurs can use to build credibility and gain exposure. By appearing in various media, consumers immediately assume you're an authority in yo...
Many new marketers may wonder whether press releases orarticles are the better marketing source. The main thing to remember with these two types of marketing is thatthey are both completely differ...
Copyright © 2007 Ed BagleyThe lack of trust for institutions in our society may be reaching epidemic levels.This slow, eroding lack of trust has become a widespread occurrence of an undesirable p...
Copyright © 2007 Ed BagleyMajor corporations (big businesses) are losing the trust of consumers as well. Many score record quarterly performances on the backs of workers and then announce another...
The purpose of a press release is to briefly state your case to the media so someone will want to write about you, your business, or your product. The key ingredient is proving that your story is ...