pr
pr
-
181.
by Anthony Mora - 2008-10-20
How long does a media campaign take? That depends on how you're measuring it. How long does a successful marketing campaign take? I view media relations as an integral part of running a business, a c...
-
182.
by Anthony Mora - 2008-10-20
What grabs a bigger audience, share a story about a celebrity in a sex scandal or drug overdose, or a story about how perfectly happy that same celebrity is? You guessed it. Sadly the same is true wit...
-
183.
by Daniel Massicotte - 2008-11-01
I have read several articles and podcasts on how twitter can be used for your business, to make money and guide others. The most practical uses that I have discovered is the opportunity to give back. ...
-
184.
by Anthony Mora - 2008-11-04
You're ready to promote your company. You know the ins and outs of your business, but you don't know the media. So what should your next move be? You can give it a try yourself (the least attractive...
-
185.
by mecs - 2008-11-16
Help to build your brand with corporate stationeryOf course, everyone knows that first impressions count in business. One thing you can easily underestimate is the powerful impression made by your cor...
-
186.
by Anthony Mora - 2008-11-19
You've hired a firm and are excited, but anxious. You've paid them the first month's retainer fee in advance. You've signed a letter of agreement, and now you're committed. What if they don't do the...
-
187.
by Eddieb - 2008-11-20
Corporate videos meet a wide range of needs, from corporate communication, training and education, to effective communication of key messages for conferences and conventions. They are also powerful sa...
-
188.
by Anthony Mora - 2008-11-21
II. I Can Only Work With A Public Relations Firm Who Specializes In My Field. Whereas I would rather hire a PR firm that had some knowledge in my particular specialty, I would never discount a compa...
-
189.
by Marc Marseille - 2008-11-21
Climbing to the top of the search engines is the goal of every home base business owner that own a website. A well optimize website alone may help you achieve those goals if you are a niche market wit...
-
190.
by Jo Smyth - 2008-12-06
So many people don't understand the difference between editorial and advertorial. Well - here is a simple definition: editorial is free and written by journalists; advertorial (usually some wor...