by Letitia Wright - 2006-12-01
Most people do not factor in publicity into their marketing program. They forget about it when planning. Or they think it happens spontaneously with enough word of mouth marketing. Most people do not...
by Shannon Cherry - 2006-12-02
The winter season is upon us. Instead of dreaming of a thaw, you should be already working on warmer publicity.Most magazines are already thinking of stories with a spring/summer angle. So you should ...
by Ron Johnson - 2006-12-03
Every company whether large or small should develop a press kit for distribution to media outlets and other news sources. The digital age is here and the greater number of sources that will publish yo...
by Laura Johnson - 2006-12-04
We are all out here trying to grow our businesses, right? So can you really afford not to know what might be destroying your business? This is number six of the trends that could be making your busine...
by Scott White - 2006-12-04
While Lewis Green has a point in his recent post, "On PR: Not the First Strategy of Small Business," there are areas where he is incorrect.The fact is that any business owner is in two businesses: (1)...
by Shannon Cherry - 2006-12-04
Holidays offers a great excuse to write a press release. All you need to do is come up with a newsworthy idea. And voila – you have yourself some exposure. The media always cover the holidays. ...
by JD McCartney - 2006-12-04
Do you open up industry publications only to find that a prime competitor is featured in the cover story? Is your company consistently left out of news stories about your industry? If so, you're not a...
by Phil Morettini - 2006-12-05
Among the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list.There's a good reason for it. It is often the most cost effective tactic you can use to...
by Alastair Campbell - 2006-12-05
For most people, seeing their article in print is where it all ends - and that could be why so many people say that PR doesn't 'work' for them. You may have spent quite a bit of time preparing an arti...
by Sarah McInerney - 2006-12-05
Many business owners think the only way to promote their services is to advertise. But advertising can be expensive and sometimes even a complete waste of money. There are more effective ways to promo...