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    • 131.

      Cut Down on Your Development Time


      by Janice Jenkins - 2008-11-13
      The longer it takes you to get your advertising out there, the longer you have to wait to start pulling in your customers. If you start taking a very long time to design something than that cuts down...
    • 132.

      Look Beyond The First Round Of Marketing


      by Janice Jenkins - 2008-11-15
      While what I am about to talk about certainly refers to any type of marketing out there, for this particular article postcards are going to be my primary focus. The reason is because I think they prov...
    • 133.

      Marketing Suggestion: Avoid Using "current Resident"


      by Lynne Saarte - 2008-11-20
      I will admit up front that this is more of a personal preference for me, but I do think I have some good reasons for having it, so please hear me out.I get my fair share of color postcards and other ...
    • 134.

      Rules of Color in Print Design


      by Kaye Z. Marks - 2008-11-21
      Color can make or break an advertisement, whether in a newspaper ad, postcard, or other form of printed marketing tools. However, too much color tends to overwhelm your message, while too little will...
    • 135.

      The Components of a Strong Direct Mail Campaign


      by Robert Johnston - 2008-11-22
      Here is a quick list of what should go into a direct mail campaign to get great results.1. Create urgency. Include a deadline to get people moving. Something like "Call before Saturday to get this sp...
    • 136.

      Establishing the Right Tone


      by Colleen Davis - 2008-11-26
      Ever picked up a piece of advertising, maybe a postcard, and seen in massive letters across the front of it something that just sounds so incredibly excited you can't really believe it anymore? It'...
    • 137.

      A New Kind Of Newsletter


      by Lynne Saarte - 2008-11-26
      One reason I have seen for companies avoiding newsletters is that they do not want to take the time to set up an operation like that. After all, newsletters are going to require a much different appro...
    • 138.

      Don't Bog yourself Down With Too Many Goals


      by Kaitlyn Miller - 2008-11-27
      Goals are a great way of keeping track of your process and encouraging you to keep going, but do you ever find yourself getting bogged down by all of those goals you have? I had a friend once who ...
    • 139.

      Common Postcard Pitfalls


      by Janice Jenkins - 2008-11-28
      I would say that the number one mistake I see in the postcards showing up in my mail is that they often are trying to say far too much. This is not the only issue I am going to be discussing about pos...
    • 140.

      Reviewing Your Postcard Printing


      by Robert Johnston - 2008-11-29
      " Effective postcard marketing is not just something that you can fall into overnight. It takes several waves of postcard mailing and keeping track of results, and then changing postcards one small a...