positioning
positioning
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11.
by Robb Lucy - 2007-02-24
The Art of Storytelling (eg. 'Branding')A few years ago at a conference for a large, multi-national corporation, I sat and waited for the keynote speaker. She was described in the program as a woman w...
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12.
by Jerry Bader - 2007-02-28
Your business success depends on your ability to communicate effectively to an interested audience. Driving appropriate traffic to your site is important, but the tactics that generate visitors are no...
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13.
by Shahar and Nash Boyayan - 2007-03-13
Before you start your internet business, there are some things you should think about. In order to be successful online, you need to think about a few things. The first thing is for you to understa...
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14.
by Andrew Witherspoon - 2007-03-24
Date 3/21/2007 The positioning of your product or service in your chosen market/niche is of paramount importance if you want to succeed. Your product/service positioning depends on the niche...
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15.
by Chris Haney-7666 - 2007-03-30
We all do this - when we need to look something up on the Internet, we automatically fire up our favorite search engine. For many web surfers, their home page is already set to Google, Yahoo, or MSN. ...
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16.
by Dan Goldberg - 2007-04-22
When was the last time you actually made all the calls and contacts you had to make in order to get the prospects and clients you need to reach your sales goals?During the month it's a good idea to me...
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17.
by John Bradley Jackson - 2007-04-23
Even the best marketing strategies need to be revisited, if not revised. Changes in the market environment can dramatically change the marketing mix and your product plans. Marketing strategy should b...
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18.
by Helene Mazur - 2007-04-27
Change happens outside of our control on a regular basis. Sometimes it is predicable, sometimes not. More frequently than not in business, change occurs in direct reaction to a shift in the external e...
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19.
by Harry Hoover - 2007-05-08
Headers, Tags, and Titles - Search engines continue to evolve but there are a few things you still can do to give them a clue about what's on your website. One is to include your keywords in header ta...
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20.
by Harry Hoover - 2007-05-19
Public relations and advertising are both great ways to reach key audiences. However, I think PR should be the foundation upon which all other marketing communications tactics are built.Now, it is tru...