So you've hung up your shingle and clients aren't exactly beating a path to your door. What can you do? Well you might think standing out on the street with a megaphone will do the trick. And it may b...
An important aspect of business success today is the ability to communicate effectively. Not only with the written word but to be able to stand out and deliver a speech or presentation with confidence...
Did you know that publicity is supposedly seven times more effective than advertising? And it is free - that is if you do it yourself. If you know the elements of writing a good media release to captu...
A friend of mine recently held a launch party on Mother's Day for her new book. Another is about to celebrate being in business 5 years by holding a cocktail party. I overheard a conversation about ho...
Possibly your entire image - take time to choose the right name. Think about the last time you named a child or a pet or perhaps that prize-winning racehorse! How many days and nights did you agonise ...
Having a website is an important element of your public relations mix but it needs to be working for you. What else can you do to get people to click on your site? Well you could incorporate some PR a...
The self-marketing capsule is a valuable piece of marketing collateral that job seekers need to position themselves effectively during a job search. Whether in a networking context or a job interview,...
I am going to share my thoughts on Personal Branding. What it is and what it can mean for your life.Personal Branding is an approach that allows you to get everything you want out of life - what...
Branding yourself is a concept that represents everything about your business or company. It sets your business and products apart from the competition. Only the businesses who communicate the real va...
With attrition rates in network marketing (people leaving your organization) at a staggering 50% within three months of startup, the network marketing industry is come by day, leave by night. Why is ...