The answer is…yes and no. Often it's how well the message is managed when the story hits the headlines.In May 2005 came the shocking news via worldwide media of Australian pop singer Kylie Minogue's d...
Often I talk about public relations as being relationships with your public. I believe building personal relationships is critical to business success. Most people want to do business with people that...
Career Development: Recommended Reading to Make the Most of Your CareerBy Mary Gormandy WhiteNo matter where you are in your career, you can always benefit from keeping up with the latest litera...
In this tough economy, learn how to power up your job productivity, to create work/life balance, and to strengthen your own personal brand in a competitive market as a top performer. You'll position y...
Your personal brand is who you are. Since people often look others up online, it's important your personal brand is online.But let's backup. What's a brand?A brand is a promise and is what prevents so...
Regardless of your business, branding as a very effective element of your marketing. The key element of your branding is the promise that your brand makes to customers and clients. It is this promise...
Have you ever felt that the people you are marketing to don't "get you" or understand you?Or, maybe you know you're not communicating the "right" message to your target audience, but you're not sure ...
From my earliest work experience as a child handyman for an overbearing, demanding woman who was virtually impossible to please, I have constantly promoted myself as a person who delivers top resul...
You've done a lot of work already in your efforts to build a personal brand. You have your business name, your tagline, your logo, your color scheme and your website design all done. To complete the p...