Troubles on the Back EndIf MSN? adCenter has an Achilles' heel, it's on the back end. While this new pay-per-click, or PPC, advertising platform has some innovative targeting and analytic features...
Shooting Fish in a Barrel: Convincing Clients It's that EasyLocal search tools are evolving rapidly. Yet, business-to-business and business-to-consumer firms are slow to adopt them into their Inte...
Bigmouthmedia, the world's largest independent search engine company, walked away winners with Superbreak.com at the recent Technology for Marketing and Advertising (TFM&A) Awards held on February...
There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about...
Protecting your trademarks in the paid search channel is critical to maximizing the value of your brand. Here is a complete guide, with links, submitting trademark paperwork to the major engines pl...
As internet marketing evolves so do the responsibilities of the copywriter. There was a time when the copywriter was just brought in to splash punchy prose over the website's pages, before packi...
Search engine optimization and paid search used to be the domain by geeks who learned the business by doing it, experimenting and learning from their successes and failures. There was no school to att...
At the early days of search was SEO and pay per click advertising something for geeks who learned the stuff by experimenting with it and learned from their successes and failures while simply doing it...
Geeks who played around and experiemented with search engine optimization and PPC advertising and learned the business the hard way, from their failures and their successes, used to dominate the...
How do you dramatically increase the effectiveness of your search engine marketing without even logging in to AdWords? You do it by developing, testing and refining landing pages and by deep- li...