narrowcasting
narrowcasting
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1.
by David Little - 2006-12-03
It's no secret digital signage to this point has been a child amid grown-up media outlets. But a couple of signs have emerged that indicate this new medium may be reaching -if not maturity- at least a...
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2.
by David Little - 2007-06-26
As I sat down to write this week's column, I can't get a simple song I learned so many years ago at Boy Scout camp out of my mind: "Be, be, be prepared, the motto of the Boy Scouts; Be, be, be prepare...
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3.
by David Little - 2007-07-05
Market research and consulting firm InfoTrends last month forecast strong growth for digital signage in North America for narrowcasting applications between now and 2011.The research firm expects comp...
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4.
by Bill Zipp - 2007-11-09
I worked my way through college employed at a termite and pest control company. Pretty humble beginnings for an aspiring leader!In California, where I lived, a home cannot be bought or sold without a ...
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5.
by Barry James - 2008-05-11
The visual aspects of marketing information, whether presented on your website, your letterhead, business cards or on the digital signage that narrowcasts your company's mission statements, goals and ...
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6.
by Barry James - 2008-05-14
Financial institutions face many challenges today in an increasingly competitive and innovative marketplace. Offering new or improved financial products and services that distinguish you from your com...
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7.
by James Barry - 2008-06-26
Treat your in-store narrowcasting network like TV and you've got a recipe for disaster. Your investment in all that shiny new equipment will go for naught as customers who are already used to your ad...
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8.
by Bruce Carr - 2008-08-02
The hallmark of the digital signage industry - its selling point, its raison d'être - is that it allows advertisers to reach an attractive and targeted audience in a captive space. When we talk...
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9.
by Bruce Orr - 2008-09-22
Digital signs are a perfect fit for the local shopping mall. Not only do they go a long way toward improving the shopping experience, they can also generate revenue for the mall's owner.Enhancing the...
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10.
by Bruce Orr - 2008-09-22
A lot has been written about the "cool" factor of digital retail signage. With their use of static images, video and animation, the eye-catching effects of digital signs have been proven time and aga...
