One of the most overlooked marketing opportunities available to mortgage professionals is the involvement in their very own community. There are countless choices and causes that you can use as an ave...
There is a rule of nature commonly known as the "Rule of Seven." This appears in grouping situations, where control is optimized around the number seven. It appears in a wide number of situations, fro...
Put Your Mortgage Business Advertising on a BagHave you had a prescription filled recently for either you or a family member? Take a close look at the bag that it comes in? Depending on your situation...
Improve Your Mortgage Business Using Two Little WordsAs you know, everyone loves to be appreciated, recognized, and acknowledged for the good deeds they do. The world has changed a lot and being consi...
5 Highly Effective Ways to Use Your Mortgage Business Card...Part IWe all carry them...at least we should. And, we all try to have them available for the right occasion...at least we try. We collect t...
5 Highly Effective Ways to Use Your Mortgage Business Card...Part IIIn Part I we talked about adding value to your card and using the back of the card to promote your mortgage marketing message. I'm s...
In Part I we talked about adding value to your card and using the back of the card to promote your mortgage marketing message. I'm sure these remaining business card tips will help you in your mortgag...
Recently I met with a childhood friend of mine that works for a large mortgage company in the Midwest. As with many loan officers in this market, he was struggling to close a decent amount of busines...
The Internet and Your Mortgage BusinessThe numbers are absolutely staggering. Every single day millions of pages are added to the internet and new users are hopping online for the first time in unthin...
Are Your Mortgage Prospects "Googling" You?It's time to "Google" yourself. Go to google.com right now and type in your name. Click "Enter" on your keyboard or "Google Search" on your screen. The resu...