michelepw

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    • michelepw

    • 21.

      How to Write Headlines That Get Read


      by Michele PW - 2008-11-20
      Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. ...
    • 22.

      Is Fear of Spelling Getting in Your Way?


      by Michele PW - 2008-11-25
      According to Julia Cameron, author of The Artist's Way, the fear of being a bad speller is a remarkably common fear for people who want to write but are creatively blocked. It doesn't matter that th...
    • 23.

      How Your Personality Can Grow Your Business


      by Michele PW - 2008-11-25
      The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out. Needless to say, it was dreadful. Oh, it was pretty enough. Very nice ...