michelepw

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    • michelepw

    • 11.

      Seven Questions to Ask Before You Advertise


      by Michele PW - 2008-10-10
      Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it's not quite as effective as it once was. If you're going to ...
    • 12.

      Advertising on a Budget - Part 3: Frequency, Frequency, Frequency


      by Michele PW - 2008-10-17
      This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business. Go here if you want to read "Part 1: Using print to drive traffi...
    • 13.

      Advertising on a Budget - Part 2: Thinking Small


      by Michele PW - 2008-10-17
      This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com. Here's where you can find "Part 1: Using print to drive traffic...
    • 14.

      Business Success Strategies - 5 Things I Did Right in 2005


      by Michele PW - 2008-10-24
      All in all, I'm pretty happy with how 2005 turned out. My business is taking off. I've built a solid foundation to support even more growth (which I forecast for 2006) andI've even managed to take so...
    • 15.

      Business Success Strategies - Lies That Trap Us


      by Michele PW - 2008-10-24
      (You can read the first one in this series "Are You Working Yourself Out Of Your Business?" on my blog, http://www.michelepw.com/blog) As a recovering workaholic/perfectionist, not to mention having ...
    • 16.

      Are You Making These Press Release Mistakes?


      by Michele PW - 2008-10-24
      You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts. But before you hit that "send" button, take a moment and run your p...
    • 17.

      Forget Everything You Ever Knew About Marketing - It's All About to Change


      by Michele PW - 2008-10-31
      It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.No more. Small business owners will actually have an edge over bi...
    • 18.

      How not to Write a Press Release


      by Michele PW - 2008-11-07
      Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore. Another writer, a friend of mine, got the acco...
    • 19.

      Getting Traffic to Your Site - How Do You Determine What's the Right Strategy for You


      by Michele PW - 2008-11-07
      So you're looking for more traffic or visitors to your site. How do you determine the right strategy for you? Below are some questions to ask yourself so you can put together what's right for your s...
    • 20.

      Future of Marketing Part 2 Permission Marketing


      by Michele PW - 2008-11-07
      So if traditional marketing is no longer effective, then how will you get the word out about your products or services? What Internet Marketer Seth Godin, author of the book Permission Marketing, c...