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  • michelepw

    • 1.

      Three Ways to Put Fresh Spins on Old Marketing Concepts

      by Michele PW - 2008-09-12
      Are you struggling to find a new twist on advertising or marketing campaigns?If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking abou...
    • 2.

      Three Ways Journaling Can Boost Your Creativity and Your Business

      by Michele PW - 2008-09-12
      I have a friend who has struggled with her creativity for a long time. She's extremely uncomfortable thinking of herself as "creative." We've been working together on it, and making progress. One of ...
    • 3.

      Three Tips to Improve Your Writing Rhythm

      by Michele PW - 2008-09-12
      As a professional copywriter, not only do I do a lot of writing but I also look at a lot of writing. One of the things I've noticed that set the good/great writers apart from the so-so is rhythm.What...
    • 4.

      Five Tips for Writing Articles That Sell

      by Michele PW - 2008-09-25
      I want to share my secret for attracting tons of traffic, leads and customers to my site. Ready? It's writing and submitting articles online. I can hear all the protesting already. But it's easy for ...
    • 5.

      Five Mistakes I Made in 2005

      by Michele PW - 2008-09-25
      Even though I'm pretty happy with how 2005 turned out, there are still some things I wish I had done differently. Here are 5 things I aim to change for 2006. 1. Didn't take time out for me. I admit i...
    • 6.

      Five Ways to Add Your Personality to Your Writing

      by Michele PW - 2008-10-02
      One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger then you, you ...
    • 7.

      Five Tips to Make Your Marketing More Creative

      by Michele PW - 2008-10-02
      Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are...
    • 8.

      Five Tips to Get More Results From Your Marketing Materials

      by Michele PW - 2008-10-02
      The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there's no middle person involved, like a sales rep) I knew t...
    • 9.

      Advertising on a Budget Part 1 - Using Print to Drive Traffic Online

      by Michele PW - 2008-10-10
      This is the first article of a three-part series. I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddi...
    • 10.

      Seven Ways a Copywriter Can Boost Your Business

      by Michele PW - 2008-10-10
      1. Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web site or getting that pesky newsletter article off your de...