media relations

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  • media relations

    • 21.

      Even When it Works, There's More Work


      by Anthony Mora - 2008-09-17
      Let's suppose an article has the exact effect that you're hoping for. The phones are ringing day and night. Both your business and your bank account are flourishing. Success! Now you can forget about...
    • 22.

      Effectively Working Your Media Coverage


      by Anthony Mora - 2008-09-17
      If you're creative, you can turn an initial media opportunity into ongoing press coverage.When an article is published or TV segment runs. That's not the end of it. You need to work it. Become the st...
    • 23.

      That's What Makes Media Magic


      by Anthony Mora - 2008-09-22
      What truly makes this process magical is that when you appear in the media, regardless of how big or how small the outlet, you never know who's going to see it or what opportunity is going to come yo...
    • 24.

      You're Placing a Story Where?


      by Anthony Mora - 2008-09-22
      Every client's happy when we place them on the Today show or Oprah or in Newsweek, but they're not quite as overjoyed when we place them on an Internet TV outlet or in an obscure magazine. I know the...
    • 25.

      ) I've Published a Book - When Do I Get on Oprah


      by Anthony Mora - 2008-09-30
      So you finally did it. You wrote that book you've been threatening to write, sent it to publishers, amassed a mountain of rejection slips, but finally found that right publisher. Your manuscript was ...
    • 26.

      Utilizing Your Press Coverage


      by Anthony Mora - 2008-09-30
      Too many people only look for the immediate results that a magazine article, radio interview, or TV segment can bring. In this simplistic equation, if a story brings in business or, at the very least...
    • 27.

      Fear and the Success Mindset


      by Anthony Mora - 2008-10-02
      Generally I write about public relations and marketing, about tools that can help build a successful business.  But you can have the best tools available and if your approach or mindset is skewed, y...
    • 28.

      Making Money in an Economic Downturn


      by Anthony Mora - 2008-10-07
      If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck. Recession. Economic down...
    • 29.

      The Media and the Economic Self Fulfilling Prophecy


      by Anthony Mora - 2008-10-14
      What grabs a bigger audience, share a story about a celebrity in a sex scandal or drug overdose, or a story about how perfectly happy that same celebrity is? You guessed it. Sadly the same is true wi...
    • 30.

      A Real Life View of PR


      by Anthony Mora - 2008-10-20
      How long does a media campaign take? That depends on how you're measuring it. How long does a successful marketing campaign take? I view media relations as an integral part of running a business, a c...