media relations

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  • media relations

    • 11.

      Keys to Successful PR


      by John Jantsch - 2007-06-19
      PR is such a powerful marketing tool that I simply can't say enough about it. And yet, most small business owners don't spend the time and energy they should developing positive press about their firm...
    • 12.

      Yikes! I Just Landed a Television Interview. Now What?


      by Robert Deigh - 2008-04-28
      Television interviews are, by far, the trickiest of all press encounters but they can also be the most rewarding in terms of your public relations efforts. Welcome the opportunity to appear on TV, and...
    • 13.

      Helping the journalist can pay off


      by Graham Kelly - 2008-05-07
      People going into a media encounter invariably think that it's the journalist's interview and that they are powerless to do anything to help themselves. They place themselves at the journalist's mercy...
    • 14.

      Business, I Can't Use National Media Coverage


      by ANTHONY MORA - 2008-08-11
      Don't limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner loc...
    • 15.

      The Public Relations Grand Slam


      by Anthony Mora - 2008-08-20
      One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is g...
    • 16.

      I Am Only Going to Talk About What I Want to Talk About


      by Anthony Mora - 2008-08-22
      We all have different expressions, different moods, and different topics we enjoy discussing. None of us have one-note personalities, but so many people try to launch one-note media campaigns. If you...
    • 17.

      A Major Media Hit and not Even One Phone Call?


      by Anthony Mora - 2008-09-04
      A magazine ran a story on you. You were confident that this article was going to be a big one, and you were prepared. You went so far as to add additional phone lines to handle the hundreds, maybe ev...
    • 18.

      If You Don't Run This Story, I'm Taking it to Your Competition


      by Anthony Mora - 2008-09-04
      How many people do you know that react well to threats or ultimatums? The media is no different. When pitching the press, you are trying to position yourself as a media resource or an ally, and an al...
    • 19.

      Marketing, A Major Media Hit And Not Even One Phone Call?


      by ANTHONY MORA - 2008-09-04
      To be effective in this field you have to look at the big picture. Your short-term goals may not be met by a particular article or TV spot, but it affords you new, powerful ammunition to reach yo...
    • 20.

      Marketing, If You Don't Run This Story, I'm Taking It To Your Competition


      by ANTHONY MORA - 2008-09-04
      You want the media to understand that you can help meet their needs by a href="http://anthonymora.com">giving them interesting stories. You are not going to make your story more interesting to a ...