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    • 1.

      What Makes A Good, Newsworthy Story?


      by Leslie McKerns - 2006-12-27
      We all want recognition and we've learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy.A...
    • 2.

      The Lifestyle of the Condo


      by Leslie McKerns - 2006-12-27
      The Lifestyle of the CondoCondo sales are off, but is a condo still a good way to define a lifestyle? Learn what the four types of buyers in the just-passed real estate boom have to teach you.In the r...
    • 3.

      Top Ten Reasons to Hire an Outside Consultant


      by Leslie McKerns - 2006-12-27
      You are not alone in considering outside talent; 60% of all businesses use independent contractors, and according to the Bureau of Labor Statistics, over 8 million such people are in the workforce.Are...
    • 4.

      Ten Ways to Reinvent Your Company in 2007


      by Leslie McKerns - 2006-12-27
      It's soon to be 2007, and we can hardly stand the thought. How do we manage the tension between finding a greater purpose and the day-to-day assault of the business environment?We're coal miners on a ...
    • 5.

      50 Marketing Makeovers for 2007


      by Leslie McKerns - 2006-12-27
      How many marketing tasks did you actually accomplish last year? Sadly, instead of bringing your business to the next level, you found yourself slammed, tangled in the weeds, mired in quicksand, sandba...
    • 6.

      Pulling the Trigger - Making Your Business Smoking Hot in 2007


      by Leslie McKerns - 2006-12-27
      How Can I Increase Business? A client once came to me having agonized for six months over a brochure. Helplessly, the manager, (a professional engineer), thrust the paper towards me, as he confided th...
    • 7.

      Top Ten Reasons to Hire an Outside Consultant for Press & PR


      by McKerns Development - 2007-02-04
      by Leslie McKernsMcKerns Developmenthttp://www.freewebs.com/mckernsdevelopmentYou are not alone in considering outside talent; 60% of all businesses use independent contractors, and according to th...
    • 8.

      What Makes A Good, Newsworthy Story? Good PR Builds Business


      by McKerns Development - 2007-02-04
      by Leslie McKernsMcKerns Developmenthttp://www.freewebs.com/mckernsdevelopmentWe all want recognition and we've learned that one way to get it is through the power of the press. Whether a press rel...
    • 9.

      Why You Need to be Creating Press Right Now--15 Reasons


      by McKerns Development - 2007-02-04
      As your firm enters 2007, do you struggle with this problem and other major business decisions?How can I be creative with my marketing budget? What if I don't have the resources to advertise? How c...
    • 10.

      Going Boldly Beyond the Lifestyle Center


      by McKerns Development - 2007-02-17
      Make Way for the Newest Shopping Experience called Environmental Retailingby Leslie McKerns Consumers are always looking for something new and exciting, and savvy developers will always give it to ...