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    • 1.

      Discounting A Past-due Contract


      by John Graden - 2009-11-23
      When I was publishing Martial Arts Professional magazine, we sold advertising to clients who wanted to reach and sell to our readers. Occasionally, an advertiser wanted to cancel the contract. In the ...
    • 2.

      Discounting An Active Agreement


      by John Graden - 2009-11-23
      Read this only if you will not get greedy and sabotage your monthly cash flow for the lure of quick cash. You can use this same strategy on a few students each month to boost your gross. Be careful th...
    • 3.

      Trial Vs. Non-trial Enrollment Strategies


      by John Graden - 2009-11-23
      The trial program, in its many configurations, has been a staple in the martial arts school enrollment process for a very long time. A trial program invites the prospect to come into the school to try...
    • 4.

      Who's Going To Build Your Martial Arts School?


      by John Graden - 2009-11-23
      When you are negotiating a build-out, be sure the lease specifies how the credit is going to be paid. Will the landlord pay the builders, so you have no out-of-pocket expense? Will you pay, and then g...
    • 5.

      Your Most Important Negotiation


      by John Graden - 2009-11-23
      No single element has to be more right than your rent. Getting locked into an expensive lease straps a school's cash flow every 30 days. Rent is presented either monthly or annually. In Florida, a 3,0...
    • 6.

      Should I Buy Or Lease?


      by John Graden - 2009-11-23
      The basic rule of thumb is that, if you can buy for the same monthly price as your rent, it makes sense to buy. Even if the mortgage payment is a little higher (less than 25 percent higher), the addit...
    • 7.

      Your Sign And Its Role In Marketing Your Martial Arts School


      by John Graden - 2009-11-23
      Not only do you want to know what zoning limits you have on signage, you have to know what rules the landlord may have for signs in his plaza. Being in a great location is not good if you can't let pe...
    • 8.

      Create Profit Not Poverty


      by John Graden - 2009-11-23
      I have learned that you can't honestly give yourself to anyone unless your needs are met first. Initially it sounds selfish, but it's a healthy kind of selfishness. In the safety briefing before a fli...
    • 9.

      What's Your Potential Ratio?


      by John Graden - 2009-11-23
      Your potential ratio is the percentage of the population that has a realistic potential of joining your school. The number used for decades has been 1.5%. Due to the explosion of exposure and credibil...
    • 10.

      What Demographics Are Best For Your School?


      by John Graden - 2009-11-23
      A lot has been written about which demographics are best for a martial arts school. In virtually every case, the answer has been presented as though all schools are the same, so the answer has been a ...