"ONLINE STOCK TRADING""Online stock trading" has seen a recent boom since the inception of T.D.Waterhouse Online ETrade etc. Since then there has been a host of online web applications that provide i...
I want to explore with you what drives today's marketplace. If you just shouted out a conditioned response from economics 101, I bet you might have said "supply and demand". But wait a minut...
If information and knowledge is the currency of today's marketplace, then asking questions is the means of accessing that currency. Knowing how to ask what questions when is important in leadership p...
So you're in Advertising/Marketing. To day, more than ever before your success will depend on how the consumer (who after all is really your customer) will be buying your product.Because of accountab...
Because they are spending your money the wrong way, the advertising industry is shattering all our illusions, one by one the marketing institutions once considered bastions of integrity appear to be f...
I have an acquaintance who supplies products to the small business retail trade. He decided a few years ago that he was happy with the level of business he had. He stopped all forms of new marketing a...
The Internet is part of a revolution that is causing business a lot of headaches. With its networked communities, based on trust and candour together with a huge contempt for corporate smugness.The...
Have you ever lost the sale because the prospect decided to go with your competitor? In the world of business, there will always be other businesses competing with you for your customers.Is there a wa...
Fame by association, or even transient celebrity would appear to be far more attractive than hard work!The reason some of the young people enter advertising these days is not to sell their Clients pro...
One of the hot catchphrases being bounced around a lot in business these days is "competitive advantage."One of the cool things about being an entrepreneur and business author and speaker is tha...