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    • 6011.

      Hey, Luke, Squeeze This


      by Danny G. - 2008-10-01
      If I see any of the following phrases again I'm going to scream: "Push the envelope." "Good enough is not good enough." "Tell the client what they need to hear, not what they want to hear." "Get you...
    • 6012.

      The Enemies Down the Hall


      by Danny G. - 2008-10-01
      Even in the year 2002, many agencies keep people of different disciplines isolated from one another. While espousing "integrated communications," we have segregated agencies. Maybe you've worked in ...
    • 6013.

      "60 Minutes" and a Brilliant Marketing Minute


      by Danny G. - 2008-10-01
      A few weeks ago, "60 Minutes" ran a segment that focused on network TV and advertising's perpetual fixation with youthful target audiences. They interviewed Donny Deutsch and also showed some clips f...
    • 6014.

      Advertising for Columbine


      by Danny G. - 2008-10-01
      Okay, I won't make this a movie review, but I recently saw Michael Moore's new movie "Bowling for Columbine." The film is a study of violence in America, and a culture of fear that seems, in part, to...
    • 6015.

      Screw Unto Others..


      by Dan Goldgeier - 2008-10-01
      I was setting up my Beanie Baby Jesus nativity scene when it struck me that no one should get too worked up or too surprised about the increasing crass commercialism of the holiday season. In fact, I...
    • 6016.

      This Column is Gold, Baby


      by Dan Goldgeier - 2008-10-01
      Grab the spray mount! Fire up the interns! It's awards show entry time again. You've got forms to fill out and ads to trim. What's that you say? You didn't produce any worthy ads last year? Don't fre...
    • 6017.

      Chapter 11 in the Book of Advertising


      by Dan Goldgeier - 2008-10-01
      I read recently where a former client of mine filed for bankruptcy. Among the reasons cited was the failure of its recent "repositioning and advertising" efforts. This client I worked on was a househ...
    • 6018.

      Geezertising


      by Dan Goldgeier - 2008-10-01
      I read recently about a group of ad industry veterans who started a new agency to do the style of creative work they used to do-15 and 25 years ago. It was hard to read the profiles and quotes of the...
    • 6019.

      Leaping to the Dark Side


      by Dan Goldgeier - 2008-10-01
      I once worked on an account where, every week, a new rumor or thinly veiled threat floated around our agency, stating our client wanted to "pull the business" away. We never lost the business, but th...
    • 6020.

      Jumping the Shark


      by Dan Goldgeier - 2008-10-01
        Wells Rich Greene. N.W. Ayer. D'Arcy. And now maybe Bates. All these agencies, at some point in the last 10 years, went from being billion dollar companies to out of business. How does this free-...