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    • 5991.

      Desperate Housewives and Desperate Senators


      by Danny G. - 2008-09-30
      Last month, Senator Ted Stevens of Alaska proposed that cable TV, satellite TV & satellite radio-things you pay for--be subjected to the same "indecency" standards that broadcast programming is held ...
    • 5992.

      Maximizing our Skill Sets to Enable Synergistic Crap


      by Danny G. - 2008-09-30
      Today's deliverable is a best-in-class solution. So why aren't you psyched about reading more? After all, business people the world over get paid big bucks to spew that kind of nonsense. That's what...
    • 5993.

      Installing an Upgrade to Ad Industry 2.0


      by Danny G. - 2008-09-30
      It's been a month full of upgrades. First, I got a new cell phone. Then I upgraded to the Mac's new "Tiger" OS. And then the folks at Talent Zoo launched a massive upgrade to their website which need...
    • 5994.

      Madison Avenue, Main Street, and the Arab Street


      by Danny G. - 2008-09-30
      We've all had tough clients and tough brands that gave us a good marketing challenge. But could you successfully market a brand people hate? Recently, on behalf of the Council on Foreign Relations, ...
    • 5995.

      If You've Been Injured by an Ad Agency..


      by Danny G. - 2008-09-30
      "Can we revisit the copy? The headlines and body copy are a little too creative for the brand." That was the change request I received one day while writing ads to promote a bank's sponsorship of bas...
    • 5996.

      The Home for the Strategically Challenged


      by Danny G. - 2008-09-30
      When my client, the CEO of a well-known widget company, started banging his fist on the table, I knew we were in trouble. "Power," he said. "That's what we need to hammer home. We're the leader in po...
    • 5997.

      Taking Size 14 and 36dd Risks


      by Danny G. - 2008-09-30
      Just when the summer was passing by uneventfully, leave it to the ad industry to shove some T&A in our faces. I've got two recent examples I'd like to compare and contrast. The first ad, an ad to pro...
    • 5998.

      When A.d.d. Adds Up to Crapola


      by Danny G. - 2008-09-30
      I once worked on an account where our agency wasn't considered the "agency of record" for the particular client. Instead, we did quite a lot of non-glamorous advertising while another, more high-prof...
    • 5999.

      ) I've Published a Book - When Do I Get on Oprah


      by Anthony Mora - 2008-09-30
      So you finally did it. You wrote that book you've been threatening to write, sent it to publishers, amassed a mountain of rejection slips, but finally found that right publisher. Your manuscript was ...
    • 6000.

      Utilizing Your Press Coverage


      by Anthony Mora - 2008-09-30
      Too many people only look for the immediate results that a magazine article, radio interview, or TV segment can bring. In this simplistic equation, if a story brings in business or, at the very least...