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    • marketing plan

    • 31.

      Budget is not a Four-Letter Word


      by Pat Wiklund - 2007-03-02
      While budget is not a four-letter word, you'd think it was from the reactions and grumblings I get from clients as we work through their financial records, record keeping systems, and deciding how to ...
    • 32.

      Marketing Not Your Specialty? Try This Affordable Plan Within Your Strategic Plan


      by Leanne Hoagland-Smith - 2007-03-02
      Attracting the attention of new customers given the numerous marketing vehicles involved and the increase in competition is an ever increasing challenge. For many small business owners and executives...
    • 33.

      Monstrous Marketing Mistakes and How to Avoid Them


      by McKerns Development - 2007-03-05
      In this article I'll share the top five marketing mistakes and how to avoid them. As a strategic business development, PR and marketing expert, I am often called in to set up a marketing plan, medi...
    • 34.

      Marketing Business Small Business Want to get your organization noticed? Create Your Own Holiday!


      by Heidi Richards - 2007-03-06
      Planning special events can be a cornerstone of your marketing program. Small business owners should and can be excellent hosts of special events. Typically events are created to showcase the prod...
    • 35.

      Follow up: Key to Networking Success


      by Pat Wiklund - 2007-03-08
      For all our interest in networking, following up is just as important. Many one-person business owners find they either don't follow up because they don't know what to do, or develop such an elaborat...
    • 36.

      Develop Your Ops Manual


      by Pat Wiklund - 2007-03-15
      I used the word develop, not write on purpose in the title of this article. While your Operations Manual, Ops Manual, is a crucial tool in your Internal Management tool kit, you don't really write it....
    • 37.

      6-Step Model for a Simple Marketing Plan


      by Adam Urbanski - 2007-03-19
      Whether you are a professional in a solo-practice or own a small business, chances are you feel overwhelmed when it comes to marketing. While you may be an expert in your field, consistently attractin...
    • 38.

      Small Business Owners - Do Your Marketing Consultants Measure Their Own Marketing Efforts?


      by Leanne Hoagland-Smith - 2007-03-21
      As a business coach, one of my most consistent messages is "If you can't measure it you can't manage it." This message is for every performance indicator from marketing to sales to production or prof...
    • 39.

      One Product / Service / Client Does NOT Make a Business


      by Pat Wiklund - 2007-03-22
      Recently a new client came to me in total frustration. She had been working with another coach who had insisted she focus on offering, and aggressively marketing, only one service. Now she was out of ...
    • 40.

      What Is A Blog And Do You Need One?


      by Debbie LaChusa - 2007-03-22
      Blogs are simply a type of web site that allow you to easily update the content and invite visitors to post their comments to the site as well.Blogs are creating a new kind of online community where p...