Recently we helped a small business owner re-write his marketing and business plans. The owner was grateful for the new copy, but expressed a concern that he may have issues writing copy for marketing...
After completing a "Who, What, Where, Why and How" exercise, there are a few more steps to preparing your website for success. Success here means a website that is leveraging your money and time while...
The biggest complaint we hear from professionals is that their website and ezine don't do anything to bring them new business. Do you know why? No findability! Your ideal client may be looking for ...
It doesn't matter what technological advances and marketing tools are the new fad du jour. Ezines are here to stay. You may decide to start a blog (in fact, this is a very good idea!) but you would...
When you become successful in business, people always want to know how you did it. That's how entrepreneurs who are willing to share what they've learned in building their businesses become gurus.If y...
Copyright © 2007 A Marketing ConnectionYour voice is the single most effective marketing tool you have. Many of us are comfortable using more traditional methods of marketing, which are generally impe...
You may NOT succeed at Internet marketing on your own.It is estimated that 98% of all people who begin online marketing ventures will NOT succeed. Most will fumble around for months until, after sp...
They say...a bad carpenter often blames his tools.And then things get worse, far worse than dear carpenter could ever imagine for in the hurry of assigning blame on his tools he makes the fatal mistak...
Hopefully, you're aware of the value of giving something away for free in order to grow your customer base. When using this tactic, it's good to know the lifetime value of your clients so you can det...
As small business owners, we often struggle to find new ways to market our businesses and grow our customer bases. We're caught between a rock and a hard place - the time and expense involved in tradi...