In marketing professional services, entrepreneurs rarely fail due to lack of information about effective sales and marketing techniques. They fail because they don't use the information that is right...
Critical mass: a term to describe the existence of sufficient momentum in a business system such that the momentum of the marketing becomes self-sustaining and fuels further growth.As Perry Marshall p...
You may have writers block, you may not, but if ever you wanted to increase your marketing writing skills this is for you.Your brain has two sides, the left side and right side and each is responsible...
It's a word that you may have heard many times that just brings a small chill in your spine. But why? Is it because you're not rich? Is it because your parents aren't involved in the political party? ...
Wondering why your marketing isn't working all that well? Never fear, help is here. Fortunately (or unfortunately, depending on how you look at it) many marketing challenges can be traced back to a ha...
A key to success in any business is in the numbers. Maybe that's why there are so many accountants!Why?Your numbers give you a concise and predictable roadmap to follow as you grow and expand y...
Let me ask you a question...did you become a small business owner to become a marketing expert? I know - dumb question. But I ask it for a very good reason. You know I didn't get into business for ...
First, let me share with you a definition of marketing I found on Wikipedia: "Marketing is a societal process which discerns consumers' wants, focusing on a product or service to fulfill those wants, ...
First things first! If you're playing baseball (or any ball game that involves three bases and a home plate), what is the first thing on your mind as you come to the plate? Yeah, yeah... hitting t...
The difference between good branding and bad branding often will determine the success of your company. According to the American Marketing Association (AMA), branding is a "name, term, sign, symbol o...