The first in a series: Marketing to make your message stickIf you saw the movie "Field of Dreams" you remember the recurring theme "if you build it they will come." In the real world, if you build it,...
This is the second article in the series: Marketing to make your message stick:In the first article, we discussed promoting your company through branding and message. One of the ways to make your mess...
Well it has AdLand and the Media industry up in arms, together with a host of other Top-Down-Management Corporate names, like Microsoft; AT&T; AOL & Yahoo about various concerns.Frankly in the case of...
Now that you know your Vision, your Ideal Client, how to Build Authentic Relationships, create Strategic Referral Partnerships and Client Referral Strategies, you can effectively and easily create a p...
This is an article which shares actual work experiences of the approach on how to capture the leads generated from traditional as well as internet advertising & promotions activities. These are proven...
A product is a blend of multiple features which is positioned and distinguished by way of some special offering to establish it as a brand. And, if a customer is loyal towards a particular brand, it m...
Effective marketing of a small business service or product can be hard. Often the competition includes much larger companies with bigger budgets. So if you want to develop an effective marketing plan...
The first major marketing concept that small business owners and managers need to understand is consistency. Consistent marketing starts with the creation of an idea then the mission statement, and e...
Many small business owners and managers approach marketing in a shotgun approach. They throw money at different marketing activities and hope that something hits their target. In most of these cases,...
Marketing is a creative way of business enhancement and thus marketing mix is the combination of various strategies in order to achieve this. It is believed that using a single specific strategy may n...