The coaching industry is a dynamic growing sector of the U.S. economy. Some estimate this industry now exceeds $1 billion with a 40% annual growth rate.Many individuals have established themselves as ...
As Web-video presentations increase in popularity as a means of delivering marketing messages over the Internet, there will be the inevitable major successes and unfortunate failures. It is only a mat...
Is your email promoting you or your internet service provider? Does your email address add to your business or distract from your professionalism? Does it say you're serious about your business and pr...
A lot of blood, sweat, and tears goes into crafting your 'elevator speech' (I hate that term). You've probably agonized over it, striving to catch just the right tone and wording. Finally, you're (hop...
I believe your marketing message is the most important aspect of your marketing. If you don't have the "right" marketing message for your business and your intended customer, then everything else yo...
Who are you marketing to? Who are you trying to sell to? You need to be really clear about this - not just to craft your marketing message but for your overall business.It is important to zero-in on a...
Once you have identified your target or niche market, the next step is to determine what their unmet needs or wants are - in other words, their problems.You need to answer this question in order to w...
Your marketing must answer the question of "What's in it for me?" for your prospects and customers. The fastest way to do this is by showing you understand what they need (their problem) and that yo...
What is your solution?Simply put, your solution is the flip-side of your target/niche group's problem. Your products and services are the solution to your potential and current clients' problem or nee...
USP stands for Unique Selling Point or Unique Selling Proposition. It's a term used in marketing that is supposed to tell prospects and customers what it is about your product or service that is uni...