by Leslie McKernsMcKerns Developmenthttp://www.freewebs.com/mckernsdevelopmentYou are not alone in considering outside talent; 60% of all businesses use independent contractors, and according to th...
As a business coach, one of my most consistent messages is "If you can't measure it you can't manage it." This message is for every performance indicator from marketing to sales to production or prof...
Learning - the acquisition of new information or knowledge, and Retention - the ability to capture that information and recall it when wanted or needed, is actually a process that involves five ste...
Working mainly with small businesses consultants develop their marketing strategies and often find that those small businesses do not have an internet presence or if they do, they have a website sitti...
This simple trick takes just a few minutes to do, but gives you an instant swag of FREE marketing promotional material worth about $50,000 written by expensive, leading marketing gurus...If you ...
The two C's of marketing can be summed up as Customers and Competition. If you can understand these two elements of marketing, you can be on the way to harnessing the silver bullet to success.Customer...
To those of you that survived the above seven second test; this article will help ensure that all monies your marketing team spends are spent wisely. If you are not interested any more, then I hav...
Profit is achieved by maximising your margin on increased sales. Spending money on marketing wisely will mean your costs can be contained, while sales revenues increase. But how do you do that? This a...
Ok, so you have your marketing message sorted now. You are speaking about what your prospects want. It is clear that you have a competitive advantage, and what you are offering presents great value. Y...
What grabs your attention? The answer is a common sense answer! So how can you ensure that your website has these qualities? Many websites are designed by third-party designers, use this article t...