marketing communications
marketing communications
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1.
by Bobbi Linkemer - 2007-04-13
As a freelance writer, would you rather use a wide-angle-lens approach to clients and editors (all things to all people) or a telephoto (focus on one subject or genre)? Let's say you want to find your...
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2.
by Harry Hoover - 2007-04-18
Have you ever noticed how people you haven't talked with in years come out of the woodwork when they are looking for a job? They call it networking. I call it bad public relations.Staying in touch wit...
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3.
by Jo Ann LeQuang - 2007-04-25
Medical brochures are usually birthed in great enthusiasm but the end result is often a disappointment. Particularly when non-writers are involved, the brochure that gets circulated around hospitals t...
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4.
by Lisa May Huby - 2007-04-26
If your current marketing strategy is netting less-than-desirable results, here are 5 simple steps you can implement today that will have a positive impact on your marketing efforts.1. Don't procra...
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5.
by Jo Ann LeQuang - 2007-04-26
When it comes to writing brochures for medical products and services, many companies get non-writers involved in the process for the sake of their expertise. Brochures are very costly products for com...
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6.
by Jo Ann LeQuang - 2007-04-26
Medical device manufacturers, drug companies, and hospitals spend a lot of time and money writing brochures. High hopes ride on these brochures, but the reality usually turns out to be a disappoint...
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7.
by Jo Ann LeQuang - 2007-04-30
When it comes to writing brochures for medical products and services, many companies get non-writers involved in the process for the sake of their expertise. Brochures are very costly products for com...
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8.
by J. Craig Mecham - 2007-06-26
This article will explain why a Unique Selling Position (USP) is critical to your success. Your marketing exists in a confusing and complex world. Think for a minute about how many choices you have as...
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9.
by Michelle B. Williams - 2007-07-19
Jessica Simpson, Madonna and Paris Hilton.Love them or hate them, these ladies are major power-brokers of a gem that is more scarce and precious today than diamonds: Attention.There are powerful self-...
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10.
by Mary Eule Scarborough - 2007-09-08
Your advertising media are the communication vehicles you use to convey your marketing messages. That's why, in addition to selecting ones that reach your targeted audience, you'll want to make sure t...