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    • 1.

      Build Trust with 9 Small Business Marketing Strategies


      by Jody Gabourie - 2008-06-10
      Marketing is all about creating and fostering relationships with your prospects and your clients. A big part of achieving this is that people need to know, like and trust you before they'll engage in...
    • 2.

      What Benefits Do You Offer to Your Clients?


      by Jody Gabourie - 2008-06-16
      To find your most profitable clients the first small business tactic that needs to be done is to figure out what exactly you have to offer to potential and current clients.Many businesses make the mis...
    • 3.

      What Benefits Do You Offer To Your Clients?


      by - 2008-06-19
      To find your most profitable clients the first small business tactic that needs to be done is to figure out what exactly you have to offer to potential and current clients.Many businesses make the mis...
    • 4.

      Start a Conversation With Your Customers


      by Jody Gabourie - 2008-06-20
      The secret to making people sit up and take notice of you and your company is to identify and address the problems they are facing. This is really the only way that you'll get their attention and any ...
    • 5.

      Mini Marketing Action Plans


      by - 2008-06-26
      Most small business owners do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient.Some service professionals do have marketing plans for the...
    • 6.

      Follow-up Or Fall Out


      by - 2008-07-07
      A relationship isn't based on one date and a marketing relationship isn't built on one contact between you and your customer. It also works at the other end of the spectrum: a relationship won't be su...
    • 7.

      Why Your Marketing Message is Critical


      by Jody Gabourie - 2008-07-14
      I believe your marketing message is the most important aspect of your marketing. If you don't have the "right" marketing message for your business and your intended customer, then everything else yo...
    • 8.

      Know Your Market Before You Figure Out Your Marketing Message


      by - 2008-07-21
      Who are you marketing to? Who are you trying to sell to? You need to be really clear about this - not just to craft your marketing message but for your overall business.It is important to zero-in on a...
    • 9.

      What is Your Prospect's Problem?


      by Jody Gabourie - 2008-07-25
      Once you have identified your target or niche market, the next step is to determine what their unmet needs or wants are - in other words, their problems.You need to answer this question in order to w...
    • 10.

      How to Figure Out Your Solutions and Benefits


      by Jody Gabourie - 2008-07-31
      Your marketing must answer the question of "What's in it for me?" for your prospects and customers. The fastest way to do this is by showing you understand what they need (their problem) and that yo...