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    • 81.

      Three Brand Identity Myths That Will Bring Your Business Down


      by Erin Ferree - 2007-08-20
      "Brand identity" is the combination of consistent visual elements that are used in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It ...
    • 82.

      15 Reasons Small Businesses Need a Brand Identity System


      by Erin Ferree - 2007-08-21
      Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials - a brand identity system. But they rarely explain the rea...
    • 83.

      No Logo?: Launching a Business Without a Logo Can Sabotage You


      by Erin Ferree - 2007-08-22
      The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they ...
    • 84.

      Logo Sponsored Presidential Hopefuls Debate - Prepping a Minority or Pandering


      by Rev Michael Bresciani - 2007-08-14
      That idea that Christians hate homosexuals is wrong, New Testament taught Christians hate no one and so is the idea that bible reading believers don't reside in the twenty first century.Six of t...
    • 85.

      What's The Difference Between Logo Design Software?


      by Gavin Sanderson - 2007-08-26
      Nothing can help an established company, start up or non-profit group quite like a good logo. A company's logo is the proverbial first impression upon its potential customers; it's the first thing...
    • 86.

      Bring Your Product to Life with Personality


      by Francesca Black - 2007-09-04
      Clad in a pink nightgown, seven-year-old Jessica scans the cereal boxes lined up on top of the refrigerator. Her eyes light up as she reaches the brown box at the end. She leaps in the air and flaps h...
    • 87.

      The Layers of Your Brand


      by Erin Ferree - 2007-09-17
      Branding is a hot topic in marketing these days, but it's defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Br...
    • 88.

      Font Basics for Branding Your Small Business


      by Erin Ferree - 2007-09-18
      There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There's a lot of information available about the use of logos, colors, and Visual Vocabulary...
    • 89.

      13 Tips for Finding a Graphic Designer


      by Erin Ferree - 2007-09-25
      Are you ready to hire someone to design your logo, collaterals, or artwork for your website? Well, here's just the information you need to get the best results from hiring your first (or your first su...
    • 90.

      9 Tips For Getting The Best Work From Your Graphic Designer


      by Erin Ferree - 2007-09-27
      A graphic designer's goal is to provide you with the logos, artwork and page designs that best fit your business, personality, industry, and target market and conveys your offerings and differentiator...