We've all done it.You step into an elevator full of people and press the button to your floor. Silently you wait to reach your destination. Then when the doors open you step out with your fellow trave...
Also known as the "name squeeze page" or "lead capture page", you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do t...
Have you used Adwords in hope of making some quick cash?If so then you know that it's not always doable even when there are lots of statistics to back up your conversion rate. Most beginners end up lo...
Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on ...
You've Got High Tech Email to be more precise. This was the starting sentence of a Wall Street Journal article I read saying that email marketing is getting another look from the heavy hitting markete...
Marketing. Ahhhh, Marketing! A 4-letter-word to some; a wealth of ideas to others. No matter how you market and brand your business ventures, it comes down to this: We want customers, we want to r...
By now, Im sure, it is not news to you that the website with the best search engine ranking wins. Common knowledge dictates that the first thing you do with a website to get traffic is registe...
Landing pages are a critical part of any online marketing strategy. But before we talk about landing pages, it's important to remember that the two critical success factors to any online marketi...
Whether youre putting up pay-per-click ads or sending promo emails or newsletters, your goal is to get your readers purchase your product or register for a service. These ads and newsletters, which co...
So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa points out, the decision to click is micros...