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    • kelly robbins

    • 11.

      Creating value for patients


      by Kelly Robbins - 2007-03-23
      Copyright © 2007 A Marketing ConnectionAdding value is not one of those management buzz words we use loosely but don't really understand. To your patients, adding value can simply mean doing more than...
    • 12.

      MySpace as a marketing tool?


      by Kelly Robbins - 2007-03-27
      Copyright © 2007 A Marketing ConnectionHave you ever had the experience of something popping up for you several times in a short period of time? That happened to me last week with MySpace.First my nep...
    • 13.

      How nonprofit organizations compete


      by Kelly Robbins - 2007-04-03
      Copyright © 2007 A Marketing ConnectionAccording to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas...
    • 14.

      Do your patients understand you?


      by Kelly Robbins - 2007-04-06
      Copyright © 2007 A Marketing ConnectionHow do you know?A recent USA Today article states that miscommunications between patients and health care providers are increasing the chances that people who ne...
    • 15.

      Does your hospital have a brand?


      by Kelly Robbins - 2007-04-18
      Copyright © 2007 A Marketing ConnectionWhether marketing a specific division of your hospital - like the cardiac division - or branding your hospital as a whole, creating "the brand" or personality of...
    • 16.

      Taking action is the only way to achieve goals


      by Kelly Robbins - 2007-04-26
      One of the items we talked about in my copywriting business-building teleseminar this week was taking action. You can think about great ideas, have big, elaborate dreams, but if you don't take action ...
    • 17.

      The power of positive thinking and feeling


      by Kelly Robbins - 2007-05-11
      With the recent media attention given to The Secret and the law of attraction, what I have to share today may be old news to many of you. I questioned whether or not to write an article this week on t...
    • 18.

      What the heck is social media and why should I care?


      by Kelly Robbins - 2007-05-24
      I have been seeing the term "social media" quite a bit in the last few weeks. The term kept grabbing my attention and as I read the term, I would pause for a minute and think that it didn't make sense...