Copyright © 2007 A Marketing ConnectionOne of the oldest and most successful ways to attract new clients is to give away something for free.Whether you are a chiropractor, a large hospital, or a copyw...
Copyright © 2007 A Marketing ConnectionOne of the least expensive ways to garner attention for your business is by writing press releases. Having a journalist write about you and what you do is an inv...
Copyright © 2007 A Marketing ConnectionOne of the most powerful advertising tools for any business is a testimonial from a happy patient or client. Testimonials easily reduce or eliminate buyer's remo...
Copyright © 2007 A Marketing ConnectionPositioning your business to be self-sufficientWhether you're a sole practitioner or a very small employer, many home business owners are personally involved in ...
Copyright © 2007 A Marketing ConnectionWe've all been hearing about the importance of branding your organization. We all agree that it's important and should be done. You need to be different from you...
Copyright © 2007 A Marketing ConnectionYour voice is the single most effective marketing tool you have. Many of us are comfortable using more traditional methods of marketing, which are generally impe...
Copyright © 2007 A Marketing ConnectionThat is a pretty powerful statement I made in that headline. Everyone in the service industry should have something tangible to sell to go with it. That somethin...
Copyright © 2007 A Marketing ConnectionDetermining what price to charge for your services can be difficult, especially when initially starting your business. With home businesses ranging from landscap...
Copyright © 2007 A Marketing ConnectionInterviewing an expert and sharing their ideas with others is not a new concept. Experts have been doing radio and television interviews for decades. They use th...
Copyright © 2007 A Marketing ConnectionThe who, what, where, when, why, and howKnowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly de...