After investing most of my time, wealth and education in career building as a scientist with several honors, awards and peer reviewed publications to feather my cap but with no substantial money in my...
1. Increase the Perceived Value of Your Information Product by: Producing any of your videos in DVD format rather than videotape Using a 3-ring binder for print materials rather than comb, coil, or sp...
1. No upsells in their on-line ordering systemYou've got them on your order page - primed and ready to purchase your product. They're in a buying mood. Yet, you don't offer them additional products...
In the information marketing world you'll frequently hear the phrase "perceived value" uttered. But what does that mean? Simply put, it means how much people think your product is worth. How you ch...
Information marketing can be a tricky business. Here's 10 more common mistakes made that you can avoid to maximize your chances for success.1. No follow-up autoresponder series to help people consum...
Try doing a key word inventory search on Yahoo on the subject of your choice. No doubt, you will notice that there are at least a million or so searches done for a particular keyword. When these keywo...
I was recently in attendance at Mike Filsaime and Tom Beal's outstanding 2007 Figure Business Workshop on Long Islandy and one of the hot questions for the expert panel the last day of the event was "...
The online marketing world is changing faster each day than ever before And the former advancements such as the telephone, the toll-free 800 Number, the overnight courier, as well as that piece of pl...
You've heard it time and time again: if you want to get your name out there, write articles and allow them to be freely reproduced (with a resource box pointing back to you, of course). Largely, that ...
If you're involved in marketing information products on-line then there's no disputing the need for you to accept credit cards in order to increase your overall sales. Typically in a retail environme...