indian automotive sales

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  • indian automotive sales

    • 1.

      What if they place your product without you knowing it?


      by Deepesh - 2007-07-25
      Visualise this. Amitabh Bachchan, playing a simpleton, just retired from service, walks past a car showroom with his wife when he stops to admire one of the cars parked outside. He knows that he...
    • 2.

      Fuel Efficiency is Dead and Buried


      by Deepesh - 2007-07-27
      As a marketing weapon, that is. The TVS Star returns 102kpl, the Hero Honda Splendor - last I checked - returns 85 kilometers to a liter of fuel; the Bajaj CT 100 is a 101kpl bike. To borrow a cliché...
    • 3.

      Dismal product placements in Indian movies


      by Deepesh - 2007-07-26
      The upcoming movie" Tara Rum Pum" has some in-movie-advertising of GM in the form of brand Chevrolet. The movie's star, Saif Ali Khan, is a stock car racing champion for the Chevrolet team. Sure...
    • 4.

      Maruti Sx4 in May


      by Deepesh - 2007-07-31
      The Maruti-Suzuki SX4 is just around the corner. I have been invited to a test drive on the 25th-26th of April with our auto journalists but will have to decline due to prior commitments. So I will on...
    • 5.

      So How Many Platforms Does Maruti Have?


      by Deepesh - 2007-08-03
      Automotive reporting done by daily newspapers seems to be getting absurder by the day. Most of our reporting relies on 'getting a byte from some senior executive' and then 'weaving a tall tale around ...
    • 6.

      A Spark to Light Up Gm India? or Will it Immolate?


      by Deepesh - 2007-08-06
      I was at the launch of the Chevrolet Spark yesterday. It's a good car, perhaps the most credible and promising product to have come out of GM India ever. The looks are smart and cute and the specs are...
    • 7.

      Hyundai to Hire Its Own Government Guy


      by Deepesh - 2007-08-08
      Recently, there has been a buzz that Hyundai India may be looking at Union finance secretary Ashok Jha for the post of the President. Before you throw up your hands in despair and exclaim, "What the h...
    • 8.

      A Spark to light up GM India? Or will it immolate?


      by Autodiary - 2007-08-07
      I was at the launch of the Chevrolet Spark yesterday. It's a good car, perhaps the most credible and promising product to have come out of GM India ever. The looks are smart and cute and the spe...
    • 9.

      Maruti and Fifty Thousand Luxury Condominiums


      by Deepesh - 2007-08-11
      As a small kid, in the early 1980s, I grew up in the suburban town of Gurgaon - then more known for growing wheat and vegetables than rampaging Toyota Qualises ferrying sleepy teenagers. Things change...
    • 10.

      Maruti and fifty thousand luxury condominiums


      by Deepesh - 2007-08-09
      As a small kid, in the early 1980s, I grew up in the suburban town of Gurgaon - then more known for growing wheat and vegetables than rampaging Toyota Qualises ferrying sleepy teenagers. Things ...