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    • 1.

      Basic Tools for Effective Branding

      by Kaitlyn Miller - 2008-06-02
      What costs more, a branded or generic product? Obviously, a branded product. Why is that? The answer is because a branded product carries with it a reputation and a personality. Consumers immediately...
    • 2.

      No Convention is Complete Without Free Items

      by Lynne Saarte - 2008-10-03
      How fun would Christmas be if you did not get any presents?Sure, the things you take home from a convention might not be the most exciting things in the world, but it is still nice to get them, and t...
    • 3.

      Wrap Your Brand Name Around Yourself

      by Robert Johnston - 2008-10-04
      "The second you decide to develop a strong brand name is the same second you accept that until your brand is big you're going to need to wrap yourself completely around in it.You might not have realiz...
    • 4.

      The Helpful Handouts

      by Janice Jenkins - 2008-10-22
      I am sure this scenario is going to be familiar to a lot of people.You are walking through a trade show down a long line of booths. All around you there are people standing in front of the various st...
    • 5.

      Keeping Track of Your Time

      by charen smith - 2008-10-28
      There can be a lot of things you have to consider when it comes to your marketing. The more extensive that marketing campaign becomes the more complicated everything gets. You might have multiple m...
    • 6.

      Consistency and Change

      by Kaye Z. Marks - 2008-10-29
      A company can't use the exact same marketing strategies day after day and still manage to stay on top of things. If you aren't keeping things new and if you aren't being sure to add variety to your m...
    • 7.

      Establish A Strong Folder Template

      by Chelsea Nicole - 2008-11-04
      Every company out there should have a standard folder to use for promoting their company. There are so many different occasions when you're going to be able to make use of a good folder. The obvious a...
    • 8.

      Knowing the Specifics About Presentation Folders

      by Kaye Z. Marks - 2008-11-04
      A presentation folder is a little self explanatory, but given how few people I see making good use of them, I have to imagine that many just don't realize what they are, or how significant they are.T...
    • 9.

      Design Everything Together

      by Robert Johnston - 2008-11-12
      Here's a tip for anyone who needs to design a large amount of material that's going to be used all at once: design all of it at the same time. The situations where you're going to need a large amount ...
    • 10.

      Use Your Competition as a Selling Point

      by Robert Johnston - 2008-11-14
      " The more you hide from your competition the more a person starts to wonder why. Are you afraid to talk about your competition because you know they can do something better than you? Are you hoping...