features and benefits
Fuller brushes and encyclopedias are some of the "iconic" items that we all think of when the topic turns to door-to-door sales (i.e. face-to-face). And when we think of face-to-face salesmanshi...
If you've ever sat at your desk trying to put the finishing touches on a presentation designed to persuade your client to buy into the next big project, you've invariably had the challenge of trying t...
Whenever you have a product or service that you are offering to the public, there is usually a description of the features and the benefits of the product in question. The features of the product des...
All too often, you receive sales literature or read websites telling you plenty about the advertiser's business with barely a mention of how that's going to help the customer. If you fail to make the ...
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