elevator speech

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  • elevator speech

    • 1.

      How to Always Pitch A Strike


      by Alan Siege - 2007-01-20
      As business owners, we are always working on new ways to convince people to become customers, clients, employees, partners or investors. In each case we are "pitching" our business. The language may c...
    • 2.

      Wealth Networking - Unconventional Tactics in the Campaign for New Business, Chapter Five


      by Susan Trivers - 2007-02-08
      Business Card ExchangesYou are using your conversational skills to initiate and continue a conversation with someone you meet at a networking event that you've carefully selected because your best cli...
    • 3.

      How To Write An Uplifting Elevator Speech


      by Gary Le Mon - 2007-02-16
      What can be done in the time it takes to ride an elevator with a stranger? Stare at your shoes? Find a captivating mark on the wall and examine it? Twiddle your thumbs as you avoid eye contact? Or giv...
    • 4.

      What Should You Be Saying When Others Ask "What Do You Do?"


      by Yvonne Weld - 2007-02-19
      Small talk is society's way of cutting the silence, of filling the empty void that makes many of us nervous. When faced with a situation involving just us and a stranger or someone that we are not ...
    • 5.

      What Should You Be Saying When Others Ask "What Do You Do?"


      by Yvonne Weld - 2007-02-22
      Small talk is society's way of cutting the silence, of filling the empty void that makes many of us nervous. When faced with a situation involving just us and a stranger or someone that we are not wel...
    • 6.

      What is Your Unique Selling Proposition (USP)?


      by Yvonne Weld - 2007-02-27
      Simply put, a Unique Selling Proposition is that "thing" that gives you a marketing advantage over your competition. So what is it that makes you stand out from the crowd? What competitive advantag...
    • 7.

      Forgivable Wickedness - How Can You Not Marketing Your Business


      by Jan Verhoeff - 2007-04-13
      We've all had those moments when we forget to say something about our business. Ooops! We missed a grand opportunity to invite a new customer, or remind an old customer of some wonderful new delicacy ...
    • 8.

      How your friends destroy your marketing message.


      by Mark Silver - 2007-10-15
      A lot of blood, sweat, and tears goes into crafting your 'elevator speech' (I hate that term). You've probably agonized over it, striving to catch just the right tone and wording. Finally, you're (hop...
    • 9.

      Five Tips for Creating Self-Marketing Capsules to Accelerate Your Job Search Campaign


      by Barbara Safani - 2007-10-23
      The self-marketing capsule is a valuable piece of marketing collateral that job seekers need to position themselves effectively during a job search. Whether in a networking context or a job interview,...
    • 10.

      5 Secrets to Attracting More Business Whenever You Open Your Mouth


      by Bonita L Richter - 2008-04-13
      "So, what do you do?"Does this question make you cringe because you have to speak your 30-second introduction? Perhaps you're uncomfortable with it because it's just "not quite right"---and it doesn't...