As business owners, we are always working on new ways to convince people to become customers, clients, employees, partners or investors. In each case we are "pitching" our business. The language may c...
Business Card ExchangesYou are using your conversational skills to initiate and continue a conversation with someone you meet at a networking event that you've carefully selected because your best cli...
What can be done in the time it takes to ride an elevator with a stranger? Stare at your shoes? Find a captivating mark on the wall and examine it? Twiddle your thumbs as you avoid eye contact? Or giv...
Small talk is society's way of cutting the silence, of filling the empty void that makes many of us nervous. When faced with a situation involving just us and a stranger or someone that we are not ...
Small talk is society's way of cutting the silence, of filling the empty void that makes many of us nervous. When faced with a situation involving just us and a stranger or someone that we are not wel...
Simply put, a Unique Selling Proposition is that "thing" that gives you a marketing advantage over your competition. So what is it that makes you stand out from the crowd? What competitive advantag...
We've all had those moments when we forget to say something about our business. Ooops! We missed a grand opportunity to invite a new customer, or remind an old customer of some wonderful new delicacy ...
A lot of blood, sweat, and tears goes into crafting your 'elevator speech' (I hate that term). You've probably agonized over it, striving to catch just the right tone and wording. Finally, you're (hop...
The self-marketing capsule is a valuable piece of marketing collateral that job seekers need to position themselves effectively during a job search. Whether in a networking context or a job interview,...
"So, what do you do?"Does this question make you cringe because you have to speak your 30-second introduction? Perhaps you're uncomfortable with it because it's just "not quite right"---and it doesn't...