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We all know that the way you say things is often just as important as what things you say. Expert authors know that they must be careful with the words that they choose. Everything that you put before...
As a successful author interested in building a business off your book, you must understand the difference between features and benefits. Features are tangible and benefits are intangible. Features de...
Authoring your book is the most important business decision you can make. Your book will position you as the expert in you field. The media will clamor to interview you providing you with massive expo...
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