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  • e-newsletter

    • 1.

      E-newsletters: Why They're Good for Business


      by Helen Dowling - 2006-12-02
      WHAT ARE E-NEWSLETTERS?An e-newsletter is a written form of communication that is sent to people by e-mail rather than by more traditional methods like printing. You can use an e-newsletter to tell pe...
    • 2.

      Are You Being (Self) Served?


      by Michael Katz - 2006-10-29
      With the US elections just a few days away, the media is paying close attention to the battle between Democrats and Republicans. Me, I've been captivated this election season by something decidedly le...
    • 3.

      8 Reasons Why Ezines Are Here to Stay


      by Patsi Krakoff - 2007-01-31
      It doesn't matter what technological advances and marketing tools are the new fad du jour. Ezines are here to stay. You may decide to start a blog (in fact, this is a very good idea!) but you would...
    • 4.

      How To Use An Online Newsletter to Increase Sales and Leads


      by Lynn VanDyke - 2007-02-26
      Newsletters once required expensive printing and mailing costs, but today's online newsletters have changed the rules of the game. Online newsletters are used for multiple reasons and in multiple ways...
    • 5.

      6 Steps for Successful Online Marketing for Your Business - Step 3


      by Patsi Krakoff - 2007-06-01
      Step 3: Write Content that Convinces People You Are a Savvy & Trustworthy person Once people opt in to your list, you must stay in touch with them through email. Email marketing is an art and a ...
    • 6.

      6 Steps for Successful Online Marketing for Your Business - Step 5


      by Patsi Krakoff - 2007-06-01
      Step 5: Up-Sell Other Products and Services to Your Customer Congratulations for getting to step 5 in our 6-step formula for online marketing success. You've achieved sales -- which for some ent...
    • 7.

      6 Steps for Successful Online Marketing for Your Business - Step 6


      by Patsi Krakoff - 2007-06-01
      Step 6: Recycle - Attract, Give, Convince, Compel, Sell, & Up-Sell [music]Doctor, doctor, give me the news...I've got a bad case of marketing blues! Just be glad this isn't an audio blog with me...
    • 8.

      6 Steps for Successful Online Marketing for Your Business - Step 4


      by Patsi Krakoff - 2007-06-01
      Step 4: Make a Compelling Offer and Convert Your Visitor to a Client Some say it takes 7-12 contacts with a prospect before he/she is ready to buy. Others say it takes much more than that when t...
    • 9.

      6 Steps for Successful Online Marketing for Your Business


      by Patsi Krakoff - 2007-06-01
      For most people, building a successful business online means more than putting up a website and waiting for the orders to come rolling in. You're probably savvy enough to know by now that bloggi...
    • 10.

      6 Steps for Successful Online Marketing for Your Business - Step 1


      by Patsi Krakoff - 2007-06-01
      Step 1: Attract the right kind of prospects to your website Some people brag about traffic to their sites, especially young Turks and geeks. But the important point to keep in mind is that you d...