direct response

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  • direct response

    • 21.

      The Biggest Asset Your Business Has


      by Keith Lee - 2007-06-08
      Quick- list all the assets of your business in their order of cash value - your buildings, your equipment, your inventory, your personnel, your account receivables, your unique products, etc., ...
    • 22.

      The 1% Factor


      by Keith Lee - 2007-06-20
      Measured Results VS Statistics We have been talking about my favorite type of marketing, which of course is direct response. If you have understood what I have said so far, you should hopefully...
    • 23.

      5 Proven Steps To Selling Anything Face-To-Face


      by David Mason - 2007-06-25
      Fuller brushes and encyclopedias are some of the "iconic" items that we all think of when the topic turns to door-to-door sales (i.e. face-to-face). And when we think of face-to-face salesmanshi...
    • 24.

      How to Turn a Stamp Into a Stampede of Paying Customers


      by Tracey Dooley - 2007-07-05
      Ever thought of the humble postie as your new salesman? Using the post and direct-mail advertising is perhaps one of the surest, most cost-effective ways of doing business.Postcards are powerful...
    • 25.

      Advertising, Schmadvertising!


      by Clayton Makepeace - 2007-08-02
      • Why 90% of today's ad campaigns are a total waste of money … • How Madison Avenue sleight of hand turns savvy business people into drooling morons … • The four things every ad MUST accomplish to be ...
    • 26.

      Why You Can't Ignore the Power of Direct Response Ads to Dramatically Boost Sales


      by Robert Palmer - 2007-08-09
      When it comes to advertising, every company faces the same issue, is the money being spent on advertising truly boosting the bottom line? Sadly, for many companies the answer is a resounding ï¿...
    • 27.

      Don't Offer Great Service, Great Value or a Great Product


      by Barry A Densa - 2007-08-10
      Not too long ago a mortgage broker in Texas asked if I'd write a lead generation package for his company-actually he just wanted me to write a letter. I guess he didn't need an envelope. More ab...
    • 28.

      Want a Slice of Hundreds of Billions of $$ in Sales?


      by Robert Palmer - 2007-09-10
      When it comes to advertising, every company faces the same issue, is the money spent on advertising boosting your bottom line? Sadly, for many companies the answer is a resounding �no� and ...
    • 29.

      Breaking News: Advertising is Dead!


      by Barry A Densa - 2007-10-10
      Don't agree? Please ask your wife, husband or significant other-in other words, the nearest typical consumer-to answer the following 7 questions:1. Does viewing pop-up ads on your computer curl...
    • 30.

      Why Stretching Will Kill Your Sales


      by Barry A. Densa - 2008-04-24
      I'm a tennis fanatic-my whole family is. I'm a 4.0, my wife is a 3.5, (those are USTA rankings) and my daughter plays on her HS tennis team.If a tennis match is being broadcast on the Tennis Channel, ...