direct response
direct response
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11.
by Jonathan McGuire - 2007-03-09
BRAND IMPERIUM: When planning a direct response campaign, what do you view as some of the biggest challenges out there?LAMMENS: First of all, the fact that TV advertisers are using cable and satellite...
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12.
by BARRY DENSA - 2007-03-15
Don't you love going to a friend's house just so they can whip out the latest family photos of fat ol' uncle Ernie sitting in a beach chair, holding a warm beer and smiling like he just let out ...
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13.
by Barry Densa - 2007-03-18
Don't you love going to a friend's house just so they can whip out the latest family photos of fat ol' uncle Ernie sitting in a beach chair, holding a warm beer and smiling like he just let out a fart...
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14.
by BARRY DENSA - 2007-04-04
First, let me make something very clear. Whether you're a dentist, painter, software developer, medical equipment manufacturer, dry cleaner or the Mayflower Madam - you've got something to ma...
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15.
by Barry A. Densa - 2007-04-05
First, let me make something very clear.Whether you're a dentist, painter, software developer, medical equipment manufacturer, dry cleaner or the Mayflower Madam - you've got something to market and s...
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16.
by Craig A. Valine, The - 2007-04-07
© 2001-06 By Craig ValineIt is entirely natural for people to discount the credibility and sincerity of an advertising message.After all, copywriters are "professional enthusiasts", aren't we? We'...
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17.
by Craig A. Valine, The - 2007-04-07
© 2001-06 By Craig ValineI used to publish a postcard newsletter called "Marketing Morsels: Direct Marketing Tidbits Full of Wholesome Goodness." It was a tiny tool I used to build and maintain re...
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18.
by Barry Densa - 2007-04-15
First, let me make something very clear. Whether you're a dentist, painter, software developer, medical equipment manufacturer, dry cleaner or the Mayflower Madam - you've got something to market and ...
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19.
by Leo Salgado - 2007-04-16
How many of your new leads progress to an initial prospect meeting?Offering a free report or white paper to stock your pool of prospects is a common practice. But let's face the facts. Only some of th...
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20.
by Barry A Densa - 2007-05-03
You decide...A large purchase contract for a new computer system linking its far-flung international operations will be awarded today in Peoria, Illinois by Caterpillar, Inc., the construction mach...