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    • direct mail

    • 21.

      Boost Net Income by Mailing Fewer Direct Mail Fundraising Appeal Letters


      by Alan Sharpe - 2007-02-02
      One of the easiest ways to boost net revenue in direct mail fundraising is to stop sending every appeal to every donor. In every donor database are donors or members who are either unresponsive or les...
    • 22.

      Sales Copy Striptease


      by Tommy Yan - 2007-02-07
      If you're a savvy business professional preparing for a promotion: writing your sales letter, website copy or display ad can often twist you into more knots than a pretzel. After staring at a blank pa...
    • 23.

      Mortgage Lists Marketing


      by Chris Burns - 2007-02-08
      Mortgage Lists, Mortgage Marketing That WorksSince the advent of printing technology, communication development has escalated to greater heights. Nowadays, printing technology had continuously prol...
    • 24.

      If this 'hot head' can do it - what can you do?


      by Troy White - 2007-02-13
      Ahhhh... finally something worthwhile in my physical mailbox today.If you are in business for yourself, you must constantly be on the lookout for hot marketing and great examples of well written sales...
    • 25.

      Marketing Lessons from Italian Sausage...


      by Troy White - 2007-02-16
      Yesterday I met up with a fellow marketer for a brainstorming session at a place called Spolumbos.They are famous on a local scale for the quality of their spicy (and non-spicy) sausages and meats.The...
    • 26.

      Building Loyalty: 6 Handwritten Notes you Should be Writing to Attract & Retain New Clients


      by Michael Kaselnak - 2007-02-18
      A friend of mine that owns three restaurants simply sat down and handwrote a post card to his customer list inviting them to join his rewards program and he had a 20% sign up off that mailing. During ...
    • 27.

      Creating a 'Calgary Stampede' Of New Clients


      by Troy White - 2007-02-20
      Yahooooo...Starting Friday, July 6th 2007, Calgary (where I live) turns into a complete country party town for 10 days.The Calgary Stampede is an event that's been running since 1886 - and lays claim ...
    • 28.

      Thirteen Step Action Plan For Everyone, That Needs More Business Now


      by Paul RR Douglas - 2007-02-21
      In my previous life as a carpet cleaner, the winter months of January, February, and March, were faced with fear and trepidation. Not just myself, but everyone in our industry, feared these months.Why...
    • 29.

      Do internet marketers think too small?


      by Troy White - 2007-02-23
      Are internet marketers thinking too small?Yes, they are. And it's truly sad.Don't get me wrong - the internet is a wonderful tool to have in your toolkit. I run a number of sites that make me an ongoi...
    • 30.

      Direct Mail Postcards: 10 Ways to Boost Your Response Rates


      by Brandon Cornett - 2007-02-24
      Direct mail postcards have long been the workhorse of direct marketing. Direct marketers have used postcards for decades, simply because they work. Why else would they still be around after all these ...