Research indicates 8 out of 10 people don't bother to read beyond the headline of an ad.That would be okay if those people had no interest in whatever it is you're selling. But they do. The fact tha...
Does your business have all the customers it needs? Does it have a potent marketing system that reliably goes out into the marketplace and brings in profitable business?Most businesses don't.But marke...
To be successful with direct mail sales letters, there are several strategies you can use to increase response rates:1. At the top of your sales letter, use a strong headline that states the most impo...
There are only two kinds of deadlines. Legitimate. And bogus. Your goal as a direct mail marketer is not only to create legitimate deadlines, but to persuade your readers that your deadlines are legit...
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, "me too marketing"."Me too marketing" is when a business creates a marketing ...
Headlines that SuckOr, why Borat isn't your target market...Why is it that some direct marketers - particularly those who rely on their marketing efforts to pay their bills, pay their employees, pu...
With the proliferation of media choices available today, marketing to consumers has become more sophisticated-and seemingly more challenging and expensive-than ever before. Especially when some of yo...
If you're a savvy business professional preparing for a promotion: writing your sales letter, website copy or display ad can often twist you into more knots than a pretzel. After staring at a blank pa...
Are you absolutely beside yourself - giddy with delight because Web 2.0 has finally arrived to help you sell more, sell faster, make you richer, smarter, sexier, and lower your triglyceride levels?...
The benefits of running a direct response campaign is that you can start selling your product fast. The disadvantage of a direct response campaign is that you'll get little time to convince your prosp...