direct response marketing

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  • direct response marketing

    • 1.

      Increase Sales: A Key Ingredient To Get More Customers This Month

      by Kenneth Edwards - 2006-11-13
      To Increase Sales, You Need To Sell Them What They Want, Give Them What They Need. There's an old saying that you should find a need, fill it, and you'll get wealthy. It's not really true. You...
    • 2.

      Lead Generation And The Free Report: What Should It Really Contain?

      by Kenneth Edwards - 2006-11-13
      Lead generation is a simple process that, in it's essence, contains two parts. The first part is running an ad, article, or some kind of advertising or direct response marketing piece, that get...
    • 3.

      Optimizing Your Product For A Direct Response Campaign

      by Jonathan McGuire - 2007-03-05
      The benefits of running a direct response campaign is that you can start selling your product fast. The disadvantage of a direct response campaign is that you'll get little time to convince your prosp...
    • 4.

      Direct Response Advertising Market Overview

      by Jonathan McGuire - 2007-03-09
      BRAND IMPERIUM: When planning a direct response campaign, what do you view as some of the biggest challenges out there?LAMMENS: First of all, the fact that TV advertisers are using cable and satellite...
    • 5.

      What is Direct Response Marketing

      by Stephen Cook - 2007-03-27
      Direct Response Marketing is a form of marketing that solicits a response on behalf of the consumer, and offers advertisers the benefit of measurable results. Direct Response TelevisionIn today's m...
    • 6.

      Why Small Businesses Stay Small

      by Andre Bell - 2007-04-04
      Donald Trump. Love Him. Hate him. Feel indifferent. Either way you know who he is -- and so does the rest of the informed world. "The Donald" has lost fortunes larger than most of us will gain in our ...
    • 7.

      How Can Direct Response Marketing Deliver Education Leads & Increase Applications and Enrollments?

      by Patrick Sutton - 2007-04-23
      Innovation Ads was originally formed as an education lead generation agency to service academic institutions. As time went by, colleges and universities began demanding applications and enrollments ra...
    • 8.

      Advertisers Meet the Educators: an Unlikely Partnership Has Arisen and Proven Itself

      by Patrick Sutton - 2007-04-23
      Higher education enrollment is changing due to distance learning via the internet. It may be difficult to ascertain just how many people are choosing to study on-line rather than attend traditional un...
    • 9.

      How Does CRM Provide More Enrollments?

      by Patrick Sutton - 2007-05-07
      "CRM" has become a buzz word in the higher education industry. Why? What is a CRM? What type of value does a CRM add to academic institutions? CRM refers to Customer Relationship Management. In higher...
    • 10.

      Usdla Collaboration, Momentum, and Pragmatism

      by Patrick Sutton - 2007-05-09
      This week I attended the USDLA (United States Distance Learning Association) conference. I was apprehensive before attending: as a representative of a performance-driven firm, I wasn't sure if I wou...