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  • differentiation

    • 1.

      Helpful Hints to Implementing a Differentiation Strategy

      by Roger Bauer - 2006-12-27
      I frequently get asked "how can I differentiate my product or service when there are a lot of competitors doing the same things on a similar level?" My initial answer is 'you just answered your own q...
    • 2.

      What Does Your Company Do Better than Its Competitors?

      by Bill Lee - 2006-12-30
      Nido Qubein is a popular professional speaker, seminar leader and author of a dozen books. As a young man, he came to the USA from Lebanon with 50 cents in his pocket and currently makes his home in H...
    • 3.

      5 Marketing Resolutions For Boosting '07 Results

      by Ernest Nicastro - 2007-01-23
      So, how was your 2006? Meet your sales projections? How about profits? Did you hit your target, blow it away, or fall a little short? Regardless of how you did, and I hope you did well, '06 is history...
    • 4.

      Make the Competition Irrelevant

      by John Mehrmann - 2007-02-12
      Is there an easy way to make the competition irrelevant? In an age with so much access to information, bombarded by advertisements and commercials, is it possible to keep the attention of your pote...
    • 5.

      Sales Skills & Tools - Use Agenda for Presentations

      by Jimmie Newell - 2007-02-18
      Learning new sales skills and tools, should be a lifelong part of being a professional salesperson. Adapting those new skills and tools to your unique style, and then using them to increase your effec...
    • 6.

      The Truth About Your Competition

      by Erin Ferree - 2007-02-26
      Many business owners get very worked up about the issue of "The Competition". But there are many things to keep in mind about "Them" as you define your competition and plan marketing materials that st...
    • 7.

      Having Trouble Understanding What Makes Your Business Different? Here's A Simple Exercise That Helps

      by Susan Martin - 2007-03-09
      One of the keys to successful marketing is identifying what makes your business unique and letting everybody know about it. This helps your prospects to understand why they should buy from you rather...
    • 8.

      A Marketing Plan Is A Map To Your Profits.

      by Nick Thorne - 2007-03-26
      What does a marketing plan cost these days? Hundreds, thousands? Not that much if you know what to do your self!Have you asked a Marketing Agency for a quote todraw up a Marketing Plan recently? If yo...
    • 9.

      The Unique Selling Proposition - USP

      by Al Mendoza - 2007-11-28
      Well, in this article, I'd like to get you familiar with the concept of a USP. What's that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as a unique buy...
    • 10.

      Focus on Differentiation in Your Dental Office Marketing

      by James Erickson - 2008-07-19
      Last September, I decided to finally take a vacation, and headed off to fabulous Las Vegas.Vegas is one of my favorite vacation spots because it seems as if no one there has a care in the world ex...